Beefeater gin
global bottle launch
– PAST EXPERIENCE FROM CUBO DRINKS –
Restaging a truly iconic brand on the global stage
We were tasked with promoting a beautiful new illustrated bottle design for Beefeater gin.
To dramatise their rich provenance and history, we created a love letter to London in our launch video. The campaign comms were designed to inspire everyone – drinkers, shoppers, customers and even local market teams.
We didn’t settle for a standard toolkit to roll out round the world. Instead, we created personalised giftpacks including illustrated London umbrellas, which saw the global team’s strongest ever engagement with a product launch.
“Just received a beautiful red umbrella with the full toolkit on the new Beefeater bottle. Thank you so much! Cannot wait to see the actual bottle now!”
Reet Zimmer, Marketing Manager (Estonia)