Absolut
brand partnership amplification

Activating a major global brand partnership between Absolut and Andy Warhol

We were briefed to make this exciting partnership relevant to busy UK supermarket shoppers in the whisky aisle.

Taking our cues from this iconic artist, we illuminated Absolut’s fame in-store. To inspire consumers to create Absolut drinks at home, we developed a range of colourful cocktail-making tools.

These upgraded jiggers, shakers and recipe cards were supported by a bold Warhol-inspired 3D look and feel, which stood out on the shelf.