The Endorphin Dealer Institute
new brand launch

We partnered with Edi to launch their innovative hemp-based spirit brand

Our task wasn’t simply to launch a new product, but rather to establish a whole new category of groundbreaking drinks – alcohol-free distilled endorphin spirits. They are crafted to trigger feelings of pleasure, without the downsides of alcohol. Crafted from real hemp, they bring fresh, bittersweet flavour notes unlike anything else in your drinks cabinet.

Working in close collaboration with Edi’s team (an independent start-up featuring a number of drinks industry big hitters), we helped to build the brand from scratch. Together, we’ve built a robust brand strategy for their global Institute, developed a distinctive visual world, and delivered clear, powerful DTC launch comms.

Our creative platform was born from Edi’s own future-facing idealism. They innovate luxury drinking experiences designed to unlock good feelings without the downsides of alcohol. So the visual style we developed communicates joy, evoking the way that happiness flourishes when everything is in balance.

We built everything from scratch, delivering a joined-up end-to-end brand experience:

– Launch strategy planning for comms, activation and eCommerce

– Articulating the consumer proposition for their product and category

– Landing a compelling core creative idea

– Building a full Shopify store, in line with CBD regulations

– Launching an influencer and consumer-led liquid trial campaign

– Building buzz in both consumer and trade PR

– On-going social content creation and community management

– Establishing a variant and range strategy for future growth