Zeo
nolo drink launch

Launching a functional drinks brand that went ‘beyond alcohol’

Years ahead of the NoLo drinks trend, we created and ran an extensive pilot in London for ZEO, a 0% ABV drink which had been specially designed to replicate the feel and taste of premium alcohol.

We captured its intriguing taste sensation through stunning David La Chapelle photography and an extensive activation programme, with over 120 nights held in the premium on-trade.

We built an extensive internal marketing and activation team, and delivered end-to-end roll-out, covering brand guidelines, on-trade, off-trade, experiential, digital & social activation.

Our launch campaign secured £17m of global investment for the brand’s future development.